![]() ![]() Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire.Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). And by the time he sat down, the meeting was over. When he was done, the most powerful person in the room-the CEO of General Mills-stood up to speak, clearly annoyed. To deny the problem, he said, is to court disaster. This executive then launched into a damning PowerPoint presentation-114 slides in all-making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. ![]() On the agenda: the emerging epidemic of obesity, and what to do about it. In the spring of 1999 the heads of the world’s largest processed food companies-from Coca-Cola to Nabisco-gathered at Pillsbury headquarters in Minneapolis for a secret meeting. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. ![]()
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